Jeff Branson heads back to Bacardi Canada

After two years working at Southern Glazer’s Wine and Spirits (SGWS) in the U.S., Jeff Branson is returning to Bacardi Canada—a company he was previously with for 16 years.

Branson will oversee and execute financial, commercial and growth plans for the company as vice-president and general manager for Canada. He will be based in Toronto.

His return is part of a program between Bacardi and SGWS “to accelerate talent development growth and create new leadership opportunities,” according to a press release.

“As we look toward the next chapter for Bacardi in Canada, Jeff has the perfect blend of industry knowledge, Bacardi insights, and understanding of the local market in order to deliver on our growth plans,” said Pete Carr, regional president Bacardi North America, in the release

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