Joanne Hillion joins UNFI Canada as vice-president, sales and customer care Canada, effective Feb. 20.
Hillion brings more than 20 years of experience to the role, having held sales positions at Pepsi, Nestlé Canada and Reckitt Benckiser, Mars Canada and Acosta Canada.
Hillion will oversee the sales leadership team, which includes Brian Archibald, Barb Peters, Melinda Zoccoli, Tanja Fraser, Doug Munro and Christine Enge.
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