Joe Fresh partners with CPAWS on capsule collection

Who: Joe Fresh

What: The Loblaw Companies fashion brand is partnering with the Canadian Parks and Wilderness Society (CPAWS) to create a limited-edition capsule collection.

Inspired by Canadian national parks, the line includes items for babies, toddlers, kids and adults, from sweats to sleepwear, outerwear and accessories. 

A portion of the proceeds up to $75,000 will be donated to CPAWS to support their conservation and outdoor education efforts.

The collection will be available online and in select stores on August 10. 

"Offering our customers more responsibly sourced products is a priority for us at Joe Fresh," said Lisa Steele, director of communications, Joe Fresh, in a statement. "Partnering with CPAWS provides an exciting opportunity to create clothing made with materials that not only reduce our impact on the environment, but also celebrates landscapes in Canada, and supports a Canadian organization that aligns with our values, and our customer's values."