Kellogg veteran Gary Pilnick to lead North American Cereal Co.

Kellogg Company has set out the leadership team of North America Cereal Co. with Gary Pilnick as chief executive.

Pilnick currently serves as vice chairman, corporate development and chief legal officer of Kellogg Company. With a career spanning more than three decades, he formerly worked for such companies as Specialty Foods Corporation and Sara Lee Corporation.

Joining him is Dave McKinstray as chief financial officer; Sherry Brice-Williamson as chief supply chain officer; Doug VanDeVelde as chief growth officer; Bruce Brown to serve as chief customer officer; and Shannon Bible to serve as chief transformation officer.

“The remarkable story of Kellogg Company began with cereal, and through more than a century of operational success, we have the privilege of taking what has grown into a $2.4 billion business on its next journey as North America Cereal Co. We are excited by its potential as an independent company, and I am confident that the world-class experience and track records of the people joining me on the leadership team will ensure we fulfill that potential,” Pilnick said in a statement. 

The food manufacturer announced in June that it would be separating three of its businesses: Global Snacking Co., North America Cereal Co. and Plant Co.

The planned separation of North America Cereal Co. is on track to be completed by the end of 2023, at which point the executives will assume their new roles. It will comprise the U.S., Canada, and Caribbean, with a portfolio of brands including Kellogg’s, Frosted Flakes, Froot Loops, Mini-Wheats, Special K, Raisin Bran, Rice Krispies, Corn Flakes, Kashi and Bear Naked.