Kellogg’s Vector and Morgan Rielly team on new campaign

Kellogg’s Vector and professional hockey player Morgan Rielly have partnered on a new campaign, "Unsubscribe for Sports."

The campaign calls on everyday athletes to cancel a streaming service and reignite their passion for playing sports and living an active lifestyle.  

"At Vector, we live and breathe all things sports," said Emma Eriksson, vice president, marketing and wellbeing, Kellogg Canada Inc, in a statement. "Unsubscribe for Sports is the brand's latest rally cry to help reawaken and celebrate the passion and joy that comes with being an everyday athlete and encourage Canadians to get back out there and play the sports they love."

To enter the Unsubscribe for Sports offer, Canadians are invited to cancel any streaming service and upload proof of their subscription cancellation at www.unsubscribeforsports.ca. 

Each entry will receive one free Vector product coupon and be entered for the chance to win one of three pre-paid gift cards valued at $2,500 each to be used to purchase sports gear.