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Korean grocer Galleria rolls out new website

Galleria looks to attract mainstream consumers to its stores, both online and bricks and mortar with its newly designed website

Toronto's Korean grocer Galleria's new website is a new way it is looking to reach out to mainstream consumers.

The website was created and built from scratch by the grocer's IT team is now fully bilingual – English and Korean.

The redesigned site took nine months to complete, and launched late fall, coinciding with the grocer's 10th anniversary.

READ: Galleria launches smartphone shopping ads in bus shelters

"The new site has great compatibility," said Jerry Park, Galleria's category manager who handles the website and mobile store. "The same screen can be opened in any browser and in any device."

There's also complete compatibility between the mobile store and web-based store.

READ: Galleria launches an app

The design will also now show customers' most purchased, or popular items in the "favourites" menu.

The user-friendly interface also features what Park called the new trend in web design, the "flat metro style", which essentially breaks up a 3D image reducing the shadow.

Consumers can order products off the website, and delivery is two days to the Greater Toronto Area, including Oakville. Customers can pay for their orders when the groceries arrive at their door.

The grocer was an early adopter of online grocery, as many of its Korean consumers were used to online grocery shopping back home in their native Korea.

Since the site's launch, there have been 12,000 visitors, reported Park. Monthly grocery orders from the site are near 200, he added.

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