Kraft Heinz Canada names Kelly Fleming chief category and brand officer

Kelly Fleming has been named chief category and brand officer for Kraft Heinz Canada.

Fleming, who has been with the company since 2010, was previously head of grocery. Kraft Heinz Canada says while in this role, Fleming delivered “significant market share growth” and launched such products as Kraft Hazelnut Spread and CRAVE Frozen Meals.

In 2020, Canadian Grocer selected Fleming as a Star Women in Grocery award winner for these achievements and more.

"With a focus on continuous improvement, Kelly brings a proven record of delivering growth across our beloved brands and she empowers her teams to deliver outstanding results," said Bruno Keller, President, Kraft Heinz Canada, in a press release.

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