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Kraft Heinz Canada names new VP of retail sales

Peter Hall, a U.K.

Kraft Heinz Canada has reached across
the pond for the latest addition to its sales leadership team.

Peter Hall, who most recently led the CPG giant’s U.K. retail sales team, has stepped into the role of VP of retail sales in Canada.

Hall replaces Dan Lafrance, who joined Kraft General Foods Canada in 1990 as a sales rep, assuming the role of VP of sales and foodservice after Kraft’s merger with Heinz in 2016.

Hall, who is credited with helping accelerate growth in a “challenging” U.K. market, will report to Carlos Piani, president of Kraft Heinz Canada.




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