Kraft Heinz to combine U.S., Canada businesses

A new business Zone means a new job for current Kraft Heinz Canada president Bruno Keller

The Kraft Heinz Company says it plans to combine its U.S. and Canada businesses to create the North America Zone—a move that’s part of the company’s long-term growth plans.

In a press release, Kraft Heinz said the move to consolidate would help leverage its scale “through improved agility for competitive advantage,” fuel innovation and increase speed to market.

It also means structural changes that moves Kraft Heinz Canada president Bruno Keller into the role of president of the Latin America business.

The company's current U.S. Zone president Carlos Abrams-Rivera will lead the newly formed North America Zone, which is expected to be effective in the second fiscal quarter of 2022.

“Combining our U.S. and Canada businesses—two dynamic Zones—gives us a distinct advantage and will produce faster, more effective results so we can continue investing in our strategic plan and driving sustainable growth,” said Kraft Heinz chief executive officer Miguel Patricio, in the release.

The company said its U.S. and Canada businesses accounted for approximately 80% of its 2020 consolidated net sales.

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