Kruger Big Assist program returns for 2023

Six Canadian minor hockey associations will each receive a $25,000 donation as part of this year's program
kruger big assist 2023

Who: Kruger Products

What: The paper manufacturer behind the brands Cashmere, Purex, Scotties and SpongeTowels is announcing the return of the Kruger Big Assist, a program designed to help kids play hockey. 

This year, six Canadian minor hockey associations will each receive a $25,000 donation as part of the program to subsidize player enrollment fees for those in need. 

One of those associations will receive an additional $50,000 Second Assist, a grant dedicated entirely to fostering diversity, equity and inclusion in hockey.

"At Kruger Products, many of us are athletes and sports fans who have seen the power of sport in uniting communities, inspiring generations and opening up opportunities outside the arena," said Susan Irving, CMO of Kruger Products, in a statement. "Sports, and especially hockey in Canada, hold significant value in the overall growth and wellbeing of our children, which is why we're thrilled to support more Canadian families and help kids participate in the game they love."

This year's selected associations have been chosen based on their efforts to reach families in need of financial assistance, inspire youth to fall in love with the sport, support youth to achieve their dreams through hockey, and encourage diversity and inclusion in the community.

The winning associations include:

  • Flin Flon Minor Hockey Association – Flin Flon, Man.
  • Knights Hockey Club – Calgary, Alta.
  • Greater Miramichi Female Hockey Association – Miramichi, N.B.
  • Moss Park Hockey League – Moss Park, Ont.
  • Association de Hockey Mineur Pointe-Aux-Trembles – Montréal, Que. 
  • Gloucester-Cumberland Girls Hockey Association – Ottawa, Ont.

The Second Assist winner will be announced on April 13.

To date, the Kruger Big Assist has committed over $600,000 to families and communities across Canada.

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