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Kruger Products customer commitment shines through teamwork

One female and two male office workers

As Canada’s leading tissue manufacturer, Kruger Products is guided by its mission, “Making everyday life more comfortable” for colleagues, consumers, customers and the communities in which the business operates.

For customers, comfort with Kruger Products stems from relationships built on trust, executional excellence, and an unwavering belief in our products.

That belief is backed by wall-to-wall support from Kruger Products teams, exemplified with the launch and continued commitment to Bonterra, our innovative line of household paper products leading the industry in sustainable alternatives.

Informed by insights gleaned from past success and equipped with sufficient stock, various Kruger Products teams – including Laura Burnett in category development, Daniel Nicholl in shopper marketing, and AJ MacRae in supply chain – worked closely to ensure customers across the country were prepared to meet consumer demand and make Bonterra a success for a second year running.

“When the customer feels like they have a whole team to support them, we can execute successfully,” said Burnett, who has been with Kruger Products for more than eight years, using data and analytics to identify and capitalize on growth opportunities. “There’s a high level of trust that our customers have in Kruger Products and our ability to take projects from vision to execution with teams committed to go above and beyond.”

That teamwork is central to the repeated success of customer programs, including various in-store programs in support of Kruger Products brands, like Cashmere, SpongeTowels, Scotties, and Purex. 


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“It's teamwork across the board,” said Nicholl, who has been with Kruger Products for seven years. “Being the number-one tissue manufacturer, customers hold us to a high standard, and we always execute to that high standard and beyond.”

No matter the program, our teams are united in their shared commitment to make everyday life more comfortable for the customer.

For MacRae on the supply chain team, the task is simple: “We want to keep our customers happy,” he said. “We’re constantly searching for what's better, what's best, and what we can do to ensure this relationship works for both Kruger Products and our customers.”

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