Kruger’s Cashmere Collection celebrates its 22nd anniversary
Who: Cashmere and Kruger Products
What: The Cashmere Collection returns for its 22nd year in support of breast cancer awareness, prevention, and treatment programs.
Sixteen Canadian designers showcase garments made entirely from Cashmere bathroom tissue.
The 2025 designers “drew from their heritage, communities and lived experiences,” notes a press release.
“It’s an honour to be in our 22nd year of supporting a future without breast cancer. Helping to raise awareness and funds for this cause within the communities we serve, means so much to us. Now more than ever, it’s vital to celebrate what unites us. Together, we can make a difference where it’s needed most,” said Susan Irving, CMO, Kruger Products.
The annual fundraiser campaign has raised over $5 million for the breast cancer cause through its partners the Canadian Cancer Society (CCS) and the Quebec Breast Cancer Foundation (QBCF) since 2004.
Live event
The Cashmere collection fashion show was held Evergreen Brick Works in Toronto on Sept. 16
The event saw performances by Canadian singer Jully Black and Quebec actress and presenter Rosalie Bonenfant. Video messages for Canadian athletes including Matthew Schaefer, Doug Gilmour, Natalie Spooner and Tessa Virtue were also featured at the event.
Live voting
Until Oct. 31, Canadians can vote for their favourite garment from this year’s show. For every vote casted, Cashmere bathroom tissue will donate $1 to breast cancer causes through their charitable partners CCS and QBCF (up to a maximum of $100,000).
Voters will be entered for a chance to win a grand cash prize of $5,000 when they vote online.
Canadians can further support the cause by purchasing specially marked pink ribbon packages of Cashmere and Purex Bathroom Tissue. An additional $1 from each package sold will go directly to CCS or the QBCF (up to a maximum of $100,000).
