PHOTO GALLERY: Kruger’s 2024 Cashmere Collection show

Kruger Products hosted its annual Cashmere Collection fashion show Wednesday (Oct. 30), raising more than $5 million for the Canadian Cancer Society and Quebec Breast Cancer Foundation.

The 2024 collection’s theme, “Bloom,” represented the strength of breast cancer survivors.   

For the first time, the Cashmere Collection held a live vote for the public’s favourite design, with Chavah Lindsay crowned as the winner. 

Lindsay’s design was a tribute to her mother and her journey through cancer.

For every voter, Kruger Products donated $1 to the breast cancer cause, up to a maximum of $50,000.

The event, held at the Evergreen Brick Works in Toronto, was hosted by etalk’s Lainey Lui and Traci Melchor, with the live stream taking over billboards in Yonge-Dundas Square for the first time.

READ: Model struts around Toronto in bathroom tissue dress ahead of Cashmere Collection show

“We are deeply grateful to all Canadians for their unwavering support of the 2024 Cashmere Collection, and we were thrilled to bring more of the country into the experience this year with our first-ever live vote,” said Susan Irving, CMO of Kruger Products, in a release. “On behalf of Kruger Products, I’d like to congratulate our winner and all the designers for a successful show and for another year of stunning creations. Your inspiring work continues to help fuel our community’s passion in supporting breast cancer awareness and we look forward to bringing everyone together again next year.”

Sixteen Canadian designers took part in this year’s collection, including: Adam X, Alex S. Yu, Angela DeMontigny, Chavah Lindsay, Helmer Joseph, Hilary MacMillan, Himikalas Pamela Baker, Marie Saint Pierre (Maison Marie Saint Pierre), Mikael Derderian (MIKAEL D), Nadya Toto, Nikki Yassemi (NARCES), Ou Ma (OUMA), Paul Hardy (Paul Hardy Designs), Sam Wong (WONG KWOK SHING), Shelli Oh, Wiwa Blue (WIDI’Z).

Canadians were also invited to support the cause by purchasing specially marked packages of Cashmere or Purex Bathroom Tissue during the month of October. For every purchase, Kruger Products donated $1 to the breast cancer cause (up to a maximum of $100,000).

Swipe through the gallery below to see all the looks from the 2024 Cashmere Collection. Photography by George Pimentel