Lactalis Canada’s “Made for Canadian Moments” campaign offers chance to win Canadian RV road trip

Lactalis Canada has launched its first national, multi-brand retail campaign “Made for Canadian Moments.” 

Running until Nov. 15, the campaign joins Lactalis dairy brands like Cheesestrings, Siggi’s, Iӧgo and Lactantia, to offer shoppers the chance to win one of three Canadian RV road trips (valued at $15,000 each), with the purchase of two eligible products in-store. 

Lactalis says the contest is intended to support an increasing trend where Canadian shoppers are making purchasing decisions with purpose. 

READ: These Canadian retailers and brands are tapping into the ‘Buy Canadian’ trend

According to Kantar’s Canadian ShopperScape study, 83% of shoppers say they prioritize Canadian brands or products made in Canada, citing support for local jobs, quality, and national pride. 

“This campaign brings our portfolio together to create something uniquely Canadian that truly reflects Lactalis Canada’s purpose to enrich and nurture the lives of Canadians,” said Dominque St. Yves, director shopper marketing & e-commerce, Lactalis Canada. “We see “Made For Canadian Moments” as a long-term platform that will evolve year after year, celebrating everyday moments that matter most to Canadians.”