Less than 1% of what's in supermarkets is purchased: study
Researchers found in the U.S.
Despite the fact the average U.S. supermarket carries some 35,000 products, shoppers end up buying less than 1% of what's in store over a year's time.
Those were the surprising findings from the year-long study conducted by Catalina, a digital marketing company. Researchers tracked the habits of 32 million shoppers at 9,968 U.S. grocery stores.
They found that on average, consumers buy only 260 different products in a year.
The Catalina study firmed up the belief that supermarkets need to offer more personalized experiences to connect with shoppers in store.
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