A letter from CPMA president Ron Lemaire

The Canadian Produce Marketing Association’s (CPMA) 95th Convention and Trade Show, Fresh Week, is only days away and we are looking forward to connecting with members of the produce industry from across Canada and around the globe.

Fresh Week is CPMA’s first-ever virtual show and is open to all, free of charge. The 2021 event has been designed to bring the industry together through an online platform that offers participants unique occasions to seize business opportunities, expand their knowledge and skills, and grow their professional networks.

We have lined up a program that will feature live and on-demand sessions including presentations from industry leaders, business development opportunities, social and professional development activities. This year’s educational programming will examine challenges facing the produce sector such as food safety, regulatory issues and the impact of COVID-19 pandemic. Industry experts will share their own experiences regarding pivoting to online sales and provide fresh insights into the future of retail and foodservice.

While the event runs over four days, Fresh Week’s program and online platform are designed to allow participants to attend sessions that meet their specific needs at a time that best suits them.

One feature of the show that hasn’t changed is the New Produce Showcase, highlighting innovative products that are new to the Canadian market. We would like to thank Canadian Grocer for sponsoring the New Product Showcase. Their support and passion for innovation in our industry aligns seamlessly with the CPMA’s mission. I hope everyone takes the opportunity to read the New Product Showcase preview in Canadian Grocer's March/April issue.

We look forward to connecting with you at Fresh Week!