no name Simple Check peanut butter poster (CNW Group/Loblaw Companies Limited)
Loblaw has taken its quirky No Name advertising campaign to TikTok--a relatively new video-sharing social media platform that’s popular with Gen Z.
Over the holidays, the Brampton, Ont.-based grocery company launched its @no.namebrands account. With its humorous approach to marketing, the No Name fits perfectly with the goofiness of TikTok. (TikTok videos are 15-seconds long and often feature dancing and lip synching.)
READ: No Name’s quirky Twitter account a hit with consumers
No Name's TikTok video included the brand's yellow and black color scheme and rotating product images set to a toy piano playing “12 Days of Christmas.” The video received more than 1,500 likes and is an extension of No Name's ongoing advertising efforts.
READ: No Name survey cuts to the chase
No Name's most recent campaign launched last year to raise awareness of Simple Check products. These are products that carry a checkmark on pack to help shoppers identify No Name products are made without 10 ingredients including artificial flavours and monosodium glutamate.
The campaign is said to be the largest since the 1970s and has lived across multiple platforms including the No Name Twitter account, outdoor billboards and even press releases.
A version of this story appeared at StoreBrands.com.