Loblaw’s Get to Give Days returns for third year in support of PC Children’s Charity

Who: Loblaw Cos. Ltd.

What: The grocer is launching its third annual Get to Give days campaign, running until Nov. 2

During the campaign, Loblaw will match customer donations made at checkout—up to $2 million—to the President's Choice Children's Charity, which operates the nation's largest charitable direct-to-school food program.

The Get to Give Days campaign will directly support the charity's national signature program, “Power Full Kids”, which reaches children and youth in approximately 2,200 schools across Canada. 

The program provides children with food and teaches them how to grow and cook food as well.

Customers can also donate online via the charity’s website.

One hundred percent of check-out and online donations go directly to President's Choice Children's Charity.

"Supporting President's Choice Children's Charity is a foundational part of who we are as an organization," said Mark Wilson, chief human resources officer at Loblaw and chair of President's Choice Children's Charity, in a release. "With the generous support of our customers and Loblaw's matching commitment, these funds will make a significant impact in the fight against child food insecurity, helping the Charity reach even more children through the Power Full Kids program."