Longo’s celebrates 70 years in business

Longo’s is celebrating 70 years in Ontario and marking the milestone with new products, in-store activations and special opportunities for Thank You Rewards members.   

The first Longo’s location opened in Toronto in 1956 as a small neighbourhood fruit market. The brand has since opened 43 stores across Ontario. 

“When we opened our first store in 1956, we never imagined what Longo’s would become,” said Gus Longo, who founded Longo's with brothers Tommy and Joe, in a release. “To see the business 70 years later, with ... 43 stores and over 26 family members still involved, it is incredibly humbling. What matters most is that we’ve stayed true to who we are: a family business serving families.”

READ: Longo’s, CO-OP Food and Avril take first place in customer experience

Longo’s is kicking off its anniversary celebration with a contest to celebrate the 2026 Olympic and Paralympic Games in Italy. 

Longo’s is giving its Thank You Rewards members the chance to win $25,000 in cash to fund a trip to Italy. 

Until Feb. 22, registered Thank You Rewards members can earn one entry into the grand prize draw with every $150 spent in a single transaction. Members will also have the opportunity to win 70,000 Rewards points through a daily draw throughout the month. 

READ: Longo’s president Deb Craven on leadership and growing the business

“Longo’s has grown thoughtfully over time, always with an eye toward the future and a respect for where we came from,” said Deb Craven, president, Longo’s. “As we look ahead, our focus is on continued expansion and innovation without compromising our values. Growth means nothing unless it’s grounded in trust, quality, and the strong relationships we’ve built with our guests, team members and partners.”