A look at the private-label brands owned by Boots and Shoppers Drug Mart
All eyes are on the Weston family’s Boots acquisition.
After days of speculation, it was announced earlier this month that the family behind Loblaw Companies—which owns Shoppers Drug Mart—would be adding the major U.K. retailer to its portfolio.
The deal includes Boots’ retail operations in the U.K., Ireland and Thailand, its franchised operations, optical division and No7 Beauty Co. (No7 was originally created and launched by Boots in 1935. Walgreens Boots Alliance spun the brand out into a separate subsidiary in 2021. Boots is the exclusive home of Nov7.)
In an interview with Canadian Grocer following the announcement, Amar Singh, senior director of Kantar Consulting, said: “I think it’s a learning opportunity for Shoppers Drug Mart to inform its private-label innovation more than anything else. That’s one of the clearest wins.”
Read on to learn more about Boots’ buzziest brands—and jog your memory about Shoppers’ portfolio.
Boots
The retailer’s robust portfolio of health and beauty brands also includes products under Boots Everyday, Boots Pharmaceuticals and other private-labels.
Boots EDIT
The gist: Last week, Boots launched its new cosmetics line: a collection of “skincare-inspired” makeup products. The line covers base, cheek, eye and lip products.
Price range (via boots.com): £6-15 (CAD $11.40-$28)
Last Note
The gist: A line of five “modern” fragrances launched in August, crafted with notes like vanilla, bergamot, musk and banana flower.
Price: £12.99
Wellthy by Boots
The gist: Launched in January in response to growing consumer interest in electrolytes. The line of electrolyte powder sachets was expanded in May with wellness-focused additions like supplements, ear plugs and sleep tape.
Price range: £5-£38.99
Little + Loved
The gist: Boots rebranded its baby products brand in early 2026 to Little + Loved, offering essentials like wipes, bath products, towels, blankets and feeding and weaning products, among other products.
Price range: £0.5-£17
HABI
The gist: A range of skincare, vitamins and supplements targeting beauty-obsessed gen Zs, launched in spring 2025.
Price range: £2.50-£25
Modern Chemistry
The gift: Launched as a collection of supplements in May 2025, Boots expanded the line in July of that year to include skincare products. The brand’s offerings include toner, body wash, moisturizers, face masks and supplements.
Price range: £4-£52
17.
The gist: First launched in 1968, Boots’ 17 cosmetics line was discontinued in 2018 and relaunched in 2022. The range includes makeup essentials and tools, including blush, mascara, lipstick, foundation, brushes and more.
Price range: £1.50-16 (excluding the Gam & Glow Kit and Advent Calendar, priced at £50 and £32.50 respectively)
Boots Ingredients
The gist: First launched in 2020 and rebranded in June of this year, the minimalist ingredient-led skincare line includes cleansers, lip care, toners and other beauty products.
Price range: £1.50-£25 pounds
Boots Skin Clear
The gist: A targeted skincare range formulated with salicylic acid to help care for blemish-prone skin. The line includes face pads, toner, moisturizer, body wash and more.
Price range: £2.20-£7
Soltan
The gist: First launched in 1939, Boots’ sun care and protection line includes products for adults, children and babies.
Price range: £4.80-£29 (Soltan Essentials Family Pack)
Shoppers Drug Mart
In addition to its own portfolio, Shoppers Drug Mart also carries Loblaw Companies’ private-label brands PC and No Name.
Quo Beauty
The gist: Launched as a cosmetics brand in 2000, Quo Beauty was rebranded and expanded in 2020. It now offers more than 1,000 products across 12 categories including cosmetics, makeup brushes, nail polish, hair tools, travel accessories and more.
Price range (via shoppersdrugmart.ca): $3-$110
SANIS
The gist: a Canadian-owned pharmaceutical manufacturer founded in 2009, Sanis offers a range of generic prescription drugs.
Life Brand
The gist: Created in 1962, the brand’s lineup includes more than 2,000 products in the health categories, including over-the-counter vitamins, first aid and oral care items.
Price range: $1.99-$143.99
