Loop announces exclusive U.S. grocery partner

The Kroger Co. has partnered with TerraCycle’s Loop to pilot a reusable-packaging system that allows customers in select markets to purchase more than 100 products online from leading brands that have redesigned their packaging with durable containers.

READ: Big brand names try reusable containers

The products available on the platform are packaged in reusable glass or metal containers and shipped directly to customers in a specially designed tote. The containers are then picked up at no charge, cleaned, refilled and reused--creating a first-of-its-kind circular packaging system.

Companies partnering with Loop include Nestlé, Procter & Gamble, PepsiCo and other top brands.

READ: Packaging reimagined

“Customers are increasingly seeking out sustainable products and services that fit their lifestyle. As the exclusive grocery retail partner for Loop in the U.S., Kroger is taking another big step toward a world with zero waste,” said Jessica Adelman, Kroger's group VP of corporate affairs.

During the first phase of the launch, select Kroger customers in New York, New Jersey, Pennsylvania, Maryland and Washington, D.C., can visit a dedicated website for information on how to apply. Based on customer response, an in-store Loop experience may be available in a Kroger store.

A version of this article appeared at ProgressiveGrocer.com.