L'Oréal Canada has launched a Product Impact Labeling system that aims to provide consumers with information about a product's environmental and social impact.
The system provides a product's "Environmental Score," ranked on a scale of A to E, which is the cumulative score of 14 planetary impact factors measured at every stage of a product's life cycle from ingredient production, packaging and manufacturing to consumer use (like the average quantity of hot water used during showering), biodegradability and end-of-life packaging disposal.
Labels will also display key information regarding a product's social impact, including compliance with the fundamental principles of the United Nations on labour standards and the number of suppliers committed to social inclusion that have contributed to the product.
[Read more: “Messaging around sustainability efforts key to winning over skeptical consumers”]
L'Oréal Canada brands Garnier, La Roche-Posay and Biotherm are the first to launch the system, which will be available on their websites starting in April 2023, and gradually displayed on products through a QR code.
The system will roll-out progressively across L'Oréal Canada's brands.
"As the beauty leader in Canada, we believe that it is our responsibility to provide Canadian consumers with the tools needed to help them make informed purchase decisions," said An Verhulst-Santos, president and CEO of L'Oréal Canada. "The roll-out of L'Oréal's Product Impact Labeling system in Canada comes at a time when Canadian consumers overwhelmingly want to make responsible consumption decisions and we are happy to be able to help them do so."
The methodology behind the Product Impact Labeling system was co-developed with 11 international and independent experts and scientists between 2014 and 2016.
Independent auditor Bureau Veritas has verified the application of L'Oréal's methodology and the accuracy of its data. The methodology also aligns with the European Commission's Product Environmental Performance recommendations.