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Lundberg Family Farms boxed entrées

Organic rice maker banks on new packaging appeal

Lundberg Family Farms has introduced new French-English packaging for its two leading boxed entrée lines.

“(It’s) an extension of our promise to produce products that are good for you and the environment,” said Grant Lundberg, CEO of the California-based company.

The two new-look lines – six flavours of Risotto made with creamy Arborio rice, and Roasted Brown Rice Couscous in original and Mediterranean curry flavour – feature bright designs printed on recycled paperboard.

Inside are the same gluten-free products made with rice grown on Lundberg’s farms in the Sacramento Valley using organic and eco-positive farming practices.

They are sold across Canada for a suggested retail price of $4.39 for the organic varieties, and $3.89 for the conventional varieties.

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