Maple Leaf Foods named official protein partner of Team Canada

Maple Leaf Foods Inc. has announced a new partnership with the Canadian Olympic Committee (COC), naming Maple Leaf Foods as the official protein partner of Team Canada. The multi-year partnership will begin with the 2026 Milano-Cortina Olympics and spanning through the 2028 Los Angeles Olympics. 

To commemorate the collaboration, Maple Leaf Foods will launch its new national campaign, "Victory. But First, Protein”, in January. 

This campaign aims to inspire Canadians to make protein a priority in their everyday lives. Maple Leaf Foods has also partnered with Team Canada athletes, including Laurent Dubreuil, Cassie Sharpe, Ivanie Blondin, Maïa Schwinghammer, William Dandjinou, Courtney Serault, and Megan Oldham.

"Protein is the foundation of everyday performance – from school lunches to a gold-medal moment," said Adam Grogan, President and Chief Operating Officer of Maple Leaf Foods. "Maple Leaf Foods is proud to be the Official Protein Partner of Team Canada nourishing the drive, pride, and performance that unite Canadians everywhere. This partnership is a natural fit. Maple Leaf Foods and the COC share a belief that success is built on integrity, passion, and pride in what we do."

Maple Leaf Foods is also partnering with the Canadian Olympic Foundation through the Double Your Impact campaign. Maple Leaf will match individual donations up to $30,000 through the Milano Cortina 2026 Winter Games, until Mar. 5, 2026. This commitment will help fund coaching, training, sports medicine, and international competition.