Check this out: The battle of British Christmas adverts begins

It may be the most wonderful time of the year, but it's also the most important for British grocery store and retail chains.

Dubbed the Super Bowl of British advertising, consumers and media wait in anticipation each year as retailers roll out their splashy holiday marketing campaigns. Some adverts pull at the heart strings, others bring childhood fantasy to life and they all generate a lot of free press and social media mentions.

Here's a look at what six U.K. grocers have launched this year:

Aldi




Asda




Lidl


Sainsbury's




Tesco




Waitrose