McCafé’s “Share a Cup of Love” campaign supports Ronald McDonald House Charities
Company will donate $1 from every at-home coffee product sold in December to the charity
Canadian Grocer Staff
What: One dollar from every McCafé at-home coffee product sold in participating retailers or online at Keurig.ca/Mccafe in December will support the Ronald McDonald House Charities (RMHC) Canada as part of the brand’s Share a Cup of Love campaign, up to a maximum of $100,000.
Since 2019, $325,000 has been raised through McCafé At-Home Coffee donations in support of RMHC programs.
The $100,000 this year will facilitate 595 overnight stays at RMHC for Canadian families in need.
"We're proud to be once again partnering with RMHC in its mission of keeping families close during very difficult times," said Danielle Wedge, marketing director for the McCafé Retail Portfolio at Keurig Canada Inc., in a statement. "From brightly coloured family rooms to fully stocked kitchens, RMHC offers a much-needed sense of normalcy when loved ones need it the most. We invite Canadians to Share a Cup of Love with McCafé and turn their morning cup of coffee into an impactful contribution for families this holiday season."