McCain debuts giant coupons to introduce Jumbo Crinkle Fries

McCain is turning billboards, transport trucks and plane banners into jumbo coupons to mark the launch of the newest addition to its Superfries portfolio: Jumbo Crinkle Fries.

Until Dec. 10, the brand’s coupons will appear in unique places across Toronto, Montreal and Vancouver, and on social media.

Each coupon will feature a scannable QR code or website URL. Canadians who scan the code will be taken to a landing page where they can enter their email address to redeem a coupon for savings or free McCain Jumbo Crinkle Fries at their local grocery store.

"Our Superfries lineup has been a staple in Canadian households for years, so when it came time to introduce our latest innovation to the portfolio, Jumbo Crinkle Fries, we knew we had to do something big," said Michael Embir, marketing director for McCain Foods Canada, in a release. "We hope these jumbo coupons inspire Canadians to grab a bag of our new Jumbo Crinkle Fries and discover why they're our biggest, boldest fries yet!"