Photography courtesy McCain Foods Canada
McCain Foods Canada is introducing its new Breakfast Pockets with a streetwear-inspired clothing collection designed by Toronto’s Hayley Elsaesser.
The unisex line consists of three garments – a chore jacket, hoodie and cargo pants – featuring insulated food-safe pockets made to fit the on-the-go breakfast sandwich.
"The branded merch trend is so big right now, and we saw a great opportunity to have some fun with it. We worked with the incredible Canadian designer Hayley Elsaesser to create a line that's a little ridiculous but very functional – and on point with current trends." Matt Kohler, managing director, Canada retail, McCain Foods, said in a release.
The limited-edition capsule collection is available for pre-order, with prices ranging from $60 to $80.
McCain will donate 100% of the proceeds from the collection to Toonies for Tummies to help fund school breakfast programs.