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10/05/2022

McCain releases streetwear-inspired clothing line for its new Breakfast Pockets

The company partnered with Toronto designer Hayley Elsaesser to create the trendy collection
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mccain foods canada breakfast pockets clothing collection
Photography courtesy McCain Foods Canada

McCain Foods Canada is introducing its new Breakfast Pockets with a streetwear-inspired clothing collection designed by Toronto’s Hayley Elsaesser

The unisex line consists of three garments – a chore jacket, hoodie and cargo pants – featuring insulated food-safe pockets made to fit the on-the-go breakfast sandwich.

"The branded merch trend is so big right now, and we saw a great opportunity to have some fun with it. We worked with the incredible Canadian designer Hayley Elsaesser to create a line that's a little ridiculous but very functional – and on point with current trends." Matt Kohler, managing director, Canada retail, McCain Foods, said in a release. 

The limited-edition capsule collection is available for pre-order, with prices ranging from $60 to $80.

McCain will donate 100% of the proceeds from the collection to Toonies for Tummies to help fund school breakfast programs.

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