McCain releases streetwear-inspired clothing line for its new Breakfast Pockets

The company partnered with Toronto designer Hayley Elsaesser to create the trendy collection
mccain foods canada breakfast pockets clothing collection
Photography courtesy McCain Foods Canada

McCain Foods Canada is introducing its new Breakfast Pockets with a streetwear-inspired clothing collection designed by Toronto’s Hayley Elsaesser

The unisex line consists of three garments – a chore jacket, hoodie and cargo pants – featuring insulated food-safe pockets made to fit the on-the-go breakfast sandwich.

"The branded merch trend is so big right now, and we saw a great opportunity to have some fun with it. We worked with the incredible Canadian designer Hayley Elsaesser to create a line that's a little ridiculous but very functional – and on point with current trends." Matt Kohler, managing director, Canada retail, McCain Foods, said in a release. 

The limited-edition capsule collection is available for pre-order, with prices ranging from $60 to $80.

McCain will donate 100% of the proceeds from the collection to Toonies for Tummies to help fund school breakfast programs.

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