Metro donated $63M worth of food to food banks in 2023

Grocer provides update on charitable activities for the year
Jillian Morgan
Digital Editor
Jillian Morgan, female, digital editor for Canadian Grocer
metro food banks of quebec
Eric La Flèche (right), president and CEO of Metro, presents cheque to Martin Munger, executive director, Food Banks of Quebec. Photography courtesy Metro

Who: Metro

What: The grocer donated $63 million worth of food in 2023 to its community partners Feed Ontario, Food Banks of Quebec and New Brunswick's Food Depot Alimentaire.

In addition to food donations, Metro made financial contributions totaling $7.4 million to a number of organizations, including Feed Ontario, Food Banks of Quebec and Food Depot Alimentaire. 

Metro’s One More Bite program donates  quality unsold food collected from nearly 500 stores in its various banners such as Metro, Super CFood Basics and Adonis to local food banks. From 2016 to 2023, this program, which  celebrated its 10  anniversary last year, will have helped recover and redistribute over 27 million  kilos of food.

"The money and goods donated to the organizations, which play a key role in helping the most  vulnerable, enable concrete assistance such as the distribution of food baskets, meals and  snacks," said Marie-Claude Bacon, vice-president, public affairs and communications, Metro, in a press release. "We  know that times are tough for many in our communities, which is why we have increased our  community investments by 35% over last year. Knowing that every dollar received by a food bank  can provide up to three meals, we know that our support makes a real difference." 

The grocer’s annual Healthy Together fundraising campaign, which ran in November and December 2023 in Metro, Super C, Food Basics, Adonis and Première Moisson stores, as well as in Jean Coutu and Brunet affiliated pharmacies in Quebec, Ontario and New Brunswick, invited customers to make a donation at the checkout.

The second edition of this campaign will have donated more than $3.2 million to help fight food  insecurity. As part of the launch, Metro doubled its corporate contribution, with a total donation of $1,050,000 to our three food bank partners. 

In 2023, 370 Metro team members had the  opportunity to spend half a day volunteering for organizations in their community, resulting in nearly 1,400 hours donated to 15 charities in Quebec and Ontario. 

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