Vince's Market raises 28K for seniors' organization

Grocer presents cheque to CHATS
Jillian Morgan
Digital Editor
Jillian Morgan, female, digital editor for Canadian Grocer
vince's market CHATS cheque
L-R: Giancarlo Trimarchi (Vince’s Market) with CHATS representatives Mona Shaher, Kelly Broome, Grant Waddell, Maria Ciarlandini and Andrea Sheppard. Photography courtesy Vince’s Market

Who: Vince’s Market

What: The grocer wrapped up its 2023 Community Product Initiative (CPI) with a cheque presentation to non-profit organization Community & Home Assistance to Seniors (CHATS).

Vince’s Market raised a total of $28,869 in support of CHATS and their home and community services for older adults and caregivers living in the community.

Support for CHATS and previous recipients of Vince’s CPI has involved all four stores, participating vendors – and Vince’s customers. 

Working with participating vendors, Vince’s identifies a variety of items – typically staples – and then sets aside 15% of sales from these Community Products throughout the year.

“We are pleased to support the vital work being done by CHATS, and to play a role in making life a little easier for the older adults who rely on their services,” said Vince’s president Giancarlo Trimarchi said in a press release. “This has been a great partnership, and we are pleased that CHATS has been so ‘hands-on’ in working with us on this campaign. I’m also proud to announce that we have raised approximately $150K since launching the initiative in 2018. And we look forward to raising significant funds in 2024!”

For 2024, the recipient for Vince’s Community Product Initiative will be Toonies for Tummies.

This is a Grocery Foundation initiative that directly benefits nutrition programs in the vicinity of participating stores. 

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