Metro kickstarts Healthy Together campaign with $1M donation

Who: Metro

What: The grocer is launching the second edition of its annual Healthy Together fundraising campaign to benefit food banks in Quebec, Ontario and New Brunswick with a $1.05 million donation.

The donation will support Metro’s three partners: Feed Ontario, Les Banques alimentaires du Québec and Food Depot Alimentaire in  New Brunswick.

Until November 22, customers will be invited to donate at the checkout during a visit to Metro, Super C, Adonis and Première Moisson stores.

The campaign will roll out at Metro’s Jean Coutu and Brunet banners in December, in addition to Metro and Food Basics stores in Ontario. 

"The Healthy Together campaign, as well as the food recovery program we've been supporting for a  decade, reflect our purpose to nourish the health and well-being of our communities, and enable Metro to make a concrete difference in the communities where we operate," says Marie-Claude Bacon, vice president, public affairs and communications at Metro, in a statement.