Metro marks one year of Moi

Metro Inc.'s Moi rewards program now counts 2.5 million active members a year after its launch.

That figure is up from the 1.2 million members of the retailer’s original metro&moi program.

Since latest May, more than $65 million points have been redeemed by members. 

The program is offered at Metro, Jean Coutu, Super C, Brunet and Première Moisson in Quebec.

As previously announced, Moi will be deployed across the grocer’s 275 Metro and Food Basics stores in Ontario later this year.  

"The strength and complementarity of our food and pharmacy networks in Quebec, where over 97% of Quebec households already shop in a year, are an integral part of the program's success. Moi is a major component of our overall digital strategy, enabling us to better know and understand our customers, so we can offer them rewards on the everyday products and help them save," said Alain Tadros, VP and CMO and digital strategy, Metro, in a release.