Metro, RBC expand loyalty partnership

RBC’s Avion Rewards will become the core loyalty partner of Metro Inc.’s Moi Rewards program when it debuts in Ontario later this year.

The grocer’s loyalty partnership with RBC began last year with the initial launch of Moi in Quebec and New Brunswick and the introduction of the Moi RBC Visa credit card. 

In April, Metro announced plans to launch Moi Rewards across its 275 stores in Ontario. 

"RBC has been a leader in banking for over 150 years and a leader in the Canadian loyalty landscape for more than 20 years," said Alain Tadros, vice president, chief marketing officer and digital strategy, Metro, in a release. "We look forward to collaborating with RBC and Avion Rewards to offer more value and benefits to Canadians, allowing them to save on their everyday purchases."