Metro, Too Good To Go ink province-wide partnership
Agreement builds on the success of a pilot project that began in late 2022
Canadian Grocer Staff
Metro has expanded its partnership with Too Good To Go – an app that connects consumers to restaurants and stores that have surplus unsold food – across Ontario.
The grocer first joined the platform in November 2022 with an initial rollout of 20 stores in the Greater Toronto Area. Since then, 186,784 bags of surplus food have already been diverted from becoming waste.
As of today (March 14), 126 Metro locations across the province are now live on the Too Good To Go app, where consumers can buy food for one third of the retail cost.
“Building on the success of our pilot project, we are excited to now have the Too Good To Go program deployed throughout our Metro Ontario store network and continue our efforts to reduce food waste,” said Joe Fusco, senior vice president, Metro, in a statement. “Too Good To Go provides us with an additional avenue to ensure that food is consumed rather than going to landfill, contributing to our commitment to reduce food waste in our operations by 50% by 2025, compared to 2016.”
This expansion is in addition to One More Bite, Metro’s flagship food waste initiative.
The food recovery program enables Metro to provide its partners in Ontario and in Quebec – Second Harvest, Feed Ontario and Food Banks of Quebec – with unsold quality products from its participating stores.
Between 2016 and 2022, the company has distributed more than 23 million kilograms of food through One More Bite.