M'Lord refreshes logo, packaging

Brand announces comprehensive re-positioning
Jillian Morgan, female, digital editor for Canadian Grocer

M’Lord Fine Foods is introducing a new logo and redesigned product labels as part of a comprehensive brand re-positioning. 

The updated logo represents a modern interpretation of M'Lord’s heritage, while the new labels aim to provide an immersive and engaging experience for consumers, the I-D Foods Corporation-owned brand said. 

"We are thrilled to unveil our new brand identity," said Annie Ménard, brand manager for M'Lord, in a statement. "This repositioning signifies a dynamic shift for our brand, aligning with evolving consumer trends and targeting an updated demographic. While M'Lord boasts a storied history, this transformation underscores our commitment to  staying ahead of the curve and proves that our brand is anything but old-fashioned." 

This ad will auto-close in 10 seconds