M&M's unveils installation at Toronto's Yonge-Dundas Square

M&M’s has unveiled a 20-foot tall installation at Yonge-Dundas Square in Toronto.

The installation features an M&M’s pack flowing into a bowl. CGI technology is used to animate candy cascading from packs around Canada. 

The bowl acts as an interactive bench for consumers to sit inside and take photos. 

Consumers can visit the installation from March 29 to 31. 

“M&M’s purpose is to champion the power of fun to create a world where everyone feels they belong.” said Patrick Zeng, marketing director, Mars Wrigley Canada, in a press release. “Through this immersive out-of-home installation and cutting edge CGI animations, our mission is to bring people together through their shared love of M&M’S, providing an experience that is truly For All Funkind.”