Mobilicity, Loblaw team up to sell wireless phones

Starting Sept. 4, shoppers at Loblaw's store can add cell phones to their baskets.

Mobilicity, a Toronto-based wireless carrier is expanding its retail distribution network to include almost 50 prepaid cell phone express kiosks at select Loblaw's stores across Canada.

Mobilicity chief customer officer, Anthony Booth said in an article on digitalhome.ca: “We are thrilled to team up with Loblaw to offer unlimited wireless plans and unbeatable value to their customers. Together, we can help make a difference in more Canadians’ lives by helping them stretch their hard-earned dollars further.”

In addition to the Loblaw deal, Mobilicity's retail distribution network includes partnerships with 7-Eleven, Walmart Canada, and Metro.