Mobilicity, Metro team up

Mobilicity has partnered up with Metro Inc. to open nine kiosks as part of a test-pilot program at Metro stores in Toronto and Ottawa.

It's the grocer's first foray into the wireless space.

"Metro fits perfectly into our retail distribution expansion strategy," said Mobilicity chief customer officer Anthony Booth in a press release. "We look forward to growing our presence at Metro over the holidays and into the New Year as we make it easy for consumers to access the ultimate in unlimited talk, text and data plans while they shop for groceries."

Metro joins other grocers getting into the mobile market.

In November, Loblaw Cos. Ltd. announced would open up to 100 full service mobile phone shops within its stores by year end, with another 100 set to open next year.