Most Canadians barbecue multiple times a week in the summer: Survey
Seventy two per cent of Canadians have a BBQ at home or have regular access to one.
The vast majority of respondents (87%) have either a gas or propane grill or both, and 18% still use a charcoal grill. Eight per cent use a smoker, and 4% of Canadians have a pizza oven at home.
As for why respondents like to BBQ, the majority (54.5%) cited the unique flavour achieved through grilling. Forty eight per cent said they cook outside to keep heat out of the home, while 44% enjoy the outdoor cooking experience.
The social aspects of BBQing are important for 19% of respondents, while helping with more dinners and mastering fire control appeal to 12.5%.
Recipes and techniques from BBQ manufacturers are influential for 15% of participants, while more recipes from food brands would motivate 12%.
Social media also plays a role, with 8% influenced by inspiration videos on platforms like TikTok and Instagram, and 7% by "How To" videos on YouTube. In-person and in-store demonstrations are less influential, appealing to 6% and 5%, respectively.
"54% of Canadians who BBQ have altered their BBQ menus due to increasing food prices. This change underscores the significant economic considerations Canadian households must make regarding their food choices, directly reflecting the impact of food price inflation on everyday culinary practices,” Sylvain Charlebois, director of the Agri-Food Analytics Lab, said in a release.