Neilson unveils new packaging across value-added dairy products

Neilson, the Saputo-owned dairy brand, has revamped the packaging across its value-added milk products. 

The refreshed packaging aims to bring a unified brand identity across Neilson's protein beverage, lactose-free, organic and microfiltered milk products.

"This packaging update focuses on making the Neilson brand easier to navigate," said Tina Galluccio, director of marketing, Saputo Canada, in a press release. "As a brand that has been part of Canadian families' everyday lives since 1893, a more consistent look across the portfolio helps consumers find the products that fit their needs, while reinforcing the trust Neilson has earned over generations."

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The brand says that while the packaging is new, the product inside remains unchanged. 

“The updated look supports easier decision-making at shelf, with clearer callouts across key benefits and formats,” notes the release. 

Neilson's refreshed packaging is currently rolling out in stores across Ontario and Atlantic Canada.