No Name dishes out ‘grocery goss’ in 2000s-inspired campaign
Platform to launch with multi-city activation
No Name's multi-city activation kicks off in Toronto, Montreal and Vancouver this weekend.
Loblaw Companies' No Name brand is launching a campaign inspired by 2000s-era tabloids.
The “grocery goss” platform turns information about the brand’s products into juicy news.
To kick off the campaign, No Name will set up retro yellow newsboxes in Toronto, Vancouver and Montreal this weekend (April 10 to 12) stacked with the first edition of the “grocery goss” tabloid and free snacks.
A digital hub will also launch on April 10, with more planned for the rest of the year.