Who: Kraft Heinz
What: The brand, in partnership with the National Hockey League and the National Hockey League Players’ Association, have opened nominations for Kraft Hockeyville 2024.
Nominations close Feb. 18 at 11:59 p.m.
Over the past 18 years, Kraft Hockeyville has awarded over $4.8 million to 97 communities to address the growing costs associated with maintaining or upgrading aging sports and recreation infrastructure in Canada.
Kraft Hockeyville is partnering with Stanley Cup champion, Olympic gold medalist and former NHL player and Boston Bruins captain, Patrice Bergeron, as the official Kraft Hockeyville 2024 program ambassador.
During the program's nomination period, Canadian hockey towns and cities can share their unique stories, highlighting their connection to the game and their local arenas.
"Hockey is the beating heart of many communities across Canada," said Simon Laroche, president, Kraft Heinz Canada, in a statement. "I'm looking forward to hearing from communities and, through their stories, seeing what this game means to them. At its core, that is what Kraft Hockeyville is all about – celebrating the game and those communities across the country. At Kraft Heinz, we're proud of the significant role we continue to play in helping support the growth and future of Canada's game."
The Kraft Hockeyville 2024 grand prize winner will have an opportunity to host an NHL pre-season game and receive $250,000 to be used towards arena upgrades, as well as the title of Kraft Hockeyville 2024. This year's winner, and each of the three runner-up communities, will also receive $10,000 in brand new hockey equipment to help more children play the game, courtesy of the NHLPA Goals & Dreams fund.