Now that's entertainment!

For many years, Canadian Grocer has been a big-time believer that grocery stores should really "wow" their customers once and a while with things that are out of the ordinary.

Certainly, it's not always easy to do. Running a store and all that it entails keeps retailers busy.

But all stores should be thinking of incredible, memorable displays or events that they can parlay into higher sales and customer satisfaction.

Like this awesome Super Bowl idea. We were alerted to it by John Scott, president of the Canadian Federation of Independent Grocers.

The video comes from Sun Valley Supermarket in Toronto and can be seen on YouTube. It shows the display store owner Jim Bexis and his team created for the Big Game a few weeks ago, with a lot of help from Pepsi, Frito-Lay and Conagra.

It's the little details the make it fun, like the "Super Bowl XLV" sign made of Pepsi cartons. You gotta love it!

And don't forget, if you put together a great display of your own, tell us about it by sending over a few photos at [email protected]