Old Dutch Foods is looking to change the snacking game with its new Double Dutch Thick Ripple Appetizers potato chips.
Inspiration for the unique flavoured chips– Bacon Cheeseburger Sliders, Buffalo Wing and Blue Cheese Dip, Calamari & Tzatziki Sauce, and Burstin' Onion–came from restaurant industry food trends.
Old Dutch studied the trends and asked their seasoning experts to formulate a robust list of popular appetizers currently featured at restaurants across Canada.
Over 30 possible appetizer inspirations were on the table.
The chips are targeted at the adventurous millennial demographic.
The chip was made twice as thick and twice as crunchy. Alice Daszkowski, Old Dutch Foods Brand Manager said, "Our chip experts saw a thicker ripple cut chip delivering double the crunch, a key attribute of Double Dutch™ Thick Ripple Appetizers potato chips."
Currently the best seller nationally is the Bacon Cheeseburger Slider flavour.