Oreo, NHLPA launch second annual ‘Oreo Stay Playful For All’ grant program
Who: Oreo
What: The brand, in partnership with the National Hockey League Players' Association (NHLPA) Goals & Dreams, has announced its second annual 'Oreo Stay Playful For All' program.
The program will deliver a total of $400,000 in donations to help make hockey accessible to youth in Canada through hockey equipment grants.
NHL players Quinn Hughes, Zach Hyman, William Nylander and Nick Suzuki and PWHL stars Sarah Nurse and Marie-Philip Poulin, will return as program ambassadors this year.
The grant will provide 14 youth hockey organizations with hockey equipment valued at $10,000 or $25,000, for a total of $200,000.
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New to this year’s program, Oreo will commit an additional $100,000 to the Montreal Canadiens Children's Foundation and MLSE Foundation, which will be matched by the Montreal Canadiens and the Toronto Maple Leafs. The $200,000 in donations will be distributed to local youth hockey programs.
Until March 27, Canadians can submit youth hockey teams in their communities for a chance to receive new hockey equipment grants. Grant recipients will be selected and announced in April 2026.
