Oreo teams up with the Toronto Maple Leafs

Oreo is the Toronto Maple Leafs’ new helmet sponsor.

The brand has inked a multi-year deal with the organization that will see Oreo and Mondelēz Canada activating digitally, within retail, in the community and in-venue with Maple Leafs fans.

Players will debut the new helmet when they take the ice for the first preseason game of the 2024-25 NHL season on Sept. 22 at Scotiabank Arena against the Ottawa Senators.

To celebrate the first year of the new partnership, Oreo and the Maple Leafs will host a free event at Maple Leaf Square prior to the preseason game. Fans can participate in games for the chance to win Maple Leafs and Oreo branded prizes, as well as access photo opportunities, meet special guests and enjoy complimentary Oreo cookies. 

Maple Leafs fans can also enter to win more prizes in the team's app.

"Our iconic brand OREO is always looking to strengthen relevance with consumers via meaningful partnerships, and we are beyond excited to announce our playful connection with the Toronto Maple Leafs this season" said Chantal Butler, VP of marketing, Mondelēz Canada, in a release. "It's a special privilege to have our logo placed on the helmets of one of Toronto's iconic and beloved teams and we're excited to engage with fans all season long and take the consumer experience to the next level."