Otter Co-op, FCL launch new store format in B.C.

Otter Co-op and Federated Co-operatives Limited (FCL) revealed a new brand and format Tuesday (June 11): Co-op Essentials.

The new store in Surrey, B.C.'s Cloverdale community promises to be a "a convenient one-stop shop with everyday savings on everyday essentials."

Otter Co-op CEO Jack Nicholson and FCL VP of consumer products Rick Fernandes hosted a ribbon-cutting ceremony. Otter Co-op president Charlie Fox was also in attendance.

“FCL is proud to have partnered with local Co-ops to design this new concept,” Fernandes said in a release. “What makes Co-op a different kind of business is that each local Co-op and their community are distinct, and we want to celebrate that. This new format allows us to extend the Co-op food offering to new customers and communities and provide everyday savings to the consumer.”

Compared to conventional Co-op food stores, Co-op Essentials has a smaller store footprint and a strong focus on local and Co-op brand products.

“Otter Co-op is excited to bring Co-op Essentials to the Cloverdale community,” Nicholson added. “This new format is designed to understand and quickly adapt to customers changing lifestyles to meet their unique needs. I’m genuinely excited for this new food store, and the positive impact it will have on our community.”

See photos of the store in the gallery below. Photography courtesy FCL/Otter Co-op