Pampers Canada has launched a mobile app that helps users collect rewards every time they purchase the brand's diapers, training pants and wipes.
Though an online version of the rewards program has been in place for years, parents now have the option to collect and redeem points from their phone.
To collect rewards, customers download the app and scan the code found inside product packaging. The rewards can be redeemed for what the Procter & Gamble-owned brand calls "amazing gifts" as well as coupons for diapers.
New members receive 100 bonus points for joining and another 50 points when they scan their first code.
A French version of the app is launching this fall.