Pampers partners with Canadian Premature Babies Foundation and Préma-Québec

Who: Pampers Canada

What: The brand is again partnering with the Canadian Premature Babies Foundation (CPBF) and Préma-Québec to support families with premature babies across May and June.

In partnership with Walmart Canada, Pampers will donate eight cents to the CPBF and Préma-Québec for every Pampers Swaddlers diaper pack and for every pack of Pampers Sensitive Wipes sold at the retailer through to June 30. 

"We know that having a premature baby can be overwhelming and stressful for many Canadian families. That's why Pampers is partnering with Walmart Canada to bring attention to the impact of prematurity on babies and their families and provide financial assistance to two wonderful charitable organizations that are working to educate, support and advocate for premature babies and their families," said Irena Kahn, brand director, P&G.