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Pattison Food Group bolsters rewards program with RBC partnership

Deal broadens Western Canada food retailer’s loyalty offering
Jillian Morgan, female, digital editor for Canadian Grocer
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Customers can redeem More Rewards points for free groceries, gift cards and travel.

RBC and Pattison Food Group have launched a new loyalty partnership between Avion Rewards and More Rewards. 

Canadians shopping at participating Pattison Food Group locations, including Save-On-Foods, will receive savings on grocery and everyday purchases and other benefits from both loyalty programs, Avion Rewards and More Rewards.

Pattison Food Group’s More Rewards program counts more than 3.5 million household members in Western Canada. Customers can redeem More Rewards points for free groceries, gift cards and travel. 

"Our More Rewards team is always looking for new and exciting ways to give a little extra to our members and we are thrilled to partner with RBC to deliver even more value," said Darrell Jones, president, Pattison Food Group, in a press release. "We're excited to unveil how we'll be working together in the coming months to benefit all of our members."

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